MOUFID (MJ) JARJOUR, P.Eng, CIM®, CKA®, Portfolio Manager, Activate Wealth, Designed Securities Ltd. Calgary, Alberta
- CARMEN MORGAN
- 7 days ago
- 7 min read
Updated: 4 days ago
MOUFID (MJ) JARJOUR,
“True financial success isn’t measured by accumulation, but by how we steward our time, talents, and treasures to transform lives, strengthen communities, and inspire future generations.”
Meet Moufid (MJ) Jarjour, the Visionary-Integrator behind Activate Wealth, who's solving the $124 trillion wealth transfer challenge, starting with millennials.
Where traditional wealth management meets generational innovation, Moufid is quietly revolutionizing how families think about money. His genuine approach has created a coast-to-coast referral network spanning Canada and the United States with an unexpected twist: parents are now seeking out the financial advisor their adult children trust.
The Stewardship Revolution
Moufid’s approach centers on Stewardship — the belief that everything we have has been entrusted to us and is not owned by us. This mindset shift transforms how young professionals view wealth building.
“True financial success isn’t measured by accumulation, but by how we steward our time, talents, and treasures to transform lives, strengthen communities, and inspire future generations.”
Moufid believes that stewardship isn’t just about growing wealth—it’s about using it well. It means recognizing that financial success, without intentional preparation, can do more harm than good. “Money is a tool, not the goal. Without strong character development, core values transfer, and prior family conversations, a large transfer of wealth to the next generation can unintentionally create entitlement instead of a legacy. My goal is to help families steward not only their money but their legacy.
Moufid explains that at the heart of stewardship is generosity. “I believe wealth is most powerful when it’s shared—when it’s used to lift others up, serve communities, and make a meaningful impact. I hope to guide clients in aligning their resources with their purpose so they can live well, give boldly, and leave a legacy that outlasts them.”
Meeting Clients Where They Are
"Clients want more than market returns; they want wise counsel, partnership, and accountability that their financial life reflects who they are," Moufid explains. "Today's families are seeking advisors who understand the full picture and can help them align their financial decisions with wisdom and purpose."
In a world overflowing with financial information, Moufid has identified what keeps high achieving millennials up at night:
THE THREE MILLENNIAL CONCERN
1. "Am I going to be okay?"
2. "Can I live the life I envision?"
3. "Can I take care of the people I love?"
"That kind of assurance doesn't come from numbers alone," Moufid explains. "It's also reassured through your trusted advisor as you continue to monitor your financial plan together and ensure that your decisions align with your values and purpose.
" This perspective resonates powerfully with a generation that values authenticity over sales pitches. While 71% of millennials believe their portfolios are too complex for roboadvisors and 91% trust reputable financial professionals, they're also the most skeptical of traditional financial advice. They want advisors who understand their unique challenges: work-life balance, career pivots, homeownership dreams, meaningful work, and financial flexibility.
Moufid highlights the importance of working with an advisor where there is a clear fit. “Technical skill is table stakes. You’re not just hiring an expert — you're inviting someone into your life story. As a former Professional Engineer turned Portfolio Manager, business owner, and father of two, I understand the unique challenges and opportunities they face — and I’m passionate about coaching them to live with clarity, confidence, and conviction."
In an industry where referrals drive 50% of new business, Moufid’s focus on character and authenticity creates the foundation for lasting relationships. His clients don't just receive financial plans — they gain a trusted partner who understands that money conversations are ultimately about values, dreams, and legacy.
This mind shift is transforming how families think about money across generations. Parents aren't just helping their kids; they're looking to protect their grandchildren. As an example, when his baby boomer clients ask, “What can I do for my grandchildren?”, Moufid’s insurance specialist (and his better half!), Sarah Jarjour, can present how a whole life insurance policy can transform $45,000 paid over 20 years into a $4.0 million tax-free legacy to be stewarded by the 4th generation.
"When you take a client to the top of Maslow's hierarchy of needs, the conversation becomes that much more interesting," Moufid notes. "Clients start sharing the family values they want to pass on beyond just money."
Looking Forward
While most financial advisors chase baby boomer wealth, Moufid took a radically different approach.
“My business is one that is built on two primary things: relationships and trust. When I think of which demographic I best serve, it’s the people that I can build strong, lasting, and authentic relationships with, and those that I can most relate to.
Being 37 years old and a millennial myself, I feel like I truly understand this generation, what’s important to them, and the different challenges that come with each life stage that we are going through. There is nothing more fulfilling to me than being able to help my clients set up the right financial plan from the start to get them on the best path to achieving their future financial goals.
It begins with deep discovery: we take the time to understand their financial picture and their family dynamics, values, goals, fears, and priorities. We’re generous with our time because trust can’t be rushed.
The next generation of clients won’t settle for transactional advice or one-dimensional planning—they want relevance, relationship, and impact. They’re looking for advisors who understand the intersection of wealth, meaning, and lifestyle—and who model what they preach by stewarding their own business and values with integrity.
They’ll expect strategies that integrate everything from entrepreneurship, real estate and crypto, to philanthropy and family dynamics. Digital tools, flexible service models, transparent pricing, and a personalized experience won’t be bonuses—they’ll be the baseline. They also want continuity, knowing that the advisor they trust has a succession plan in place to serve the next generation just as faithfully.
Unlike most financial advisors whose ideal clients have a high minimum amount of investible assets today, my ideal clients are those who have high potential of future financial success.”
“What makes working with this demographic so rewarding is their unique perspective on money and impact," explains Moufid. "Millennials will have the most money in history after the generational wealth transfer completes from their parents. My clients want to have real impact in their communities and their families, and they're focused on wise stewardship rather than simply wealth accumulation, like the baby boomer generation.”
With millennials now controlling over $15 trillion in wealth in 2025—and set to inherit another $100+ trillion —advisors like Moufid who understand this generation’s unique perspective are positioned to shape the future of wealth management.
It Takes a Village
“Thanks to my parents’ vibrant and active social circles, I witnessed the incredible power of community from a very young age. Throughout my life, I’ve naturally gravitated toward generous, inspiring leaders who embody the spirit of collective support.
It takes a village to raise a child—and building a strong future depends on all of us stepping up. No one achieves success alone; every child—and every person—thrives when a whole community rallies behind their growth.
Today, I coach my clients to reverse-engineer the vision or dream they have for their lives, then strategically map out the steps to make it a reality.
We’ve intentionally built, and continue to refine, our extensive network and vetted centers of influence to deliver maximum value to our clients, all while ensuring we maintain the important role of being their quarterback.”
Building for the Future
At Activate Wealth, they’re already building for the future.
“We're heavily investing in the most innovative AI-powered technology eco-system. I see Activate™ as a nucleus for generational impact—where families, entrepreneurs, and legacy-minded individuals come not just for financial guidance, but for counsel, mentorship, and connection. The story of investing used to be parking your capital in stocks where the CEO’s are mandated to increase shareholder value with any means necessary and without considering positive impact and the next generation. That’s changing. Millennials are rewriting the rules—demanding proof that their dollars drive real social progress, but just as fiercely insisting their money keeps working for them. For this rising cohort, advancing society and growing personal wealth are not mutually exclusive—they expect investments to deliver both measurable impact and competitive returns”
Moufid’s vision sees the Activate™ brand expanding into education, consulting, and philanthropy. But the heart will always remain the same: serving people with wisdom, excellence, and care.
Activate Your Potential
Ready to transform your wealth building strategy from one of accumulation to impact? Connect with Moufid (MJ) Jarjour and discover how Activate Wealth can empower you steward your time, talents, and treasures with clarity, confidence, and conviction.
You're an ideal fit if you:
Believe wealth should generate positive impact, not just personal gain.
Take initiative, act on advice, and want to be fully engaged in your financial journey.
Prefer partnering with independent fiduciaries and business owners who truly understand your millennial priorities.
Value unbiased advice that is free from product sales pressure and external influences.
Desire integrated financial services rather than juggling multiple service providers.
Are focused on multi-generational wealth planning and legacy building.
Appreciate transparency, education, and collaborative partnerships.
The Activate Wealth experience:
A thorough discovery process and holistic planning that addresses your wealth, insurance, estate, and business needs.
Investment strategies aligned with your values that deliver competitive returns
A multi-generational approach that considers your entire family’s financial picture.
A stewardship-driven philosophy that activates your wealth with purpose and impact.
About Activate Wealth
Activate Wealth is a bespoke financial services firm dedicated to holistic wealth management for high-achieving millennials and their families. Prioritizing stewardship over mere accumulation, they seamlessly integrate wealth, insurance, estate, and business planning within a single, cohesive experience. By championing a millennials first approach, the firm has naturally cultivated deep multi-generational relationships, expertly navigating the unique opportunities within family financial dynamics.
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Contact Information
Moufid (MJ) Jarjour P.Eng, CIM®
Portfolio Manager & Wealth Advisor
Phone: 587-885-4401
Website: https://www.activatewealth.ca/
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Carmen Morgan is a skilled business writer and storyteller, collaborating with business owners and executives to tell their stories and share perspectives on growth and success, as well as perseverance and adversity. Over two decades she has refined her interview, writing and editing skills to capture the nuggets and captivating details that engage readers and make a story memorable.
Disclaimer: Moufid (MJ) Jarjour is a Portfolio Manager and Wealth Advisor with Activate Wealth. Activate Wealth is a trade name used by Moufid (MJ) Jarjour, a registered representative of Designed Securities Ltd. regulated by the Canadian Investment Regulatory Organization and a Member of the Canadian Investor Protection Fund.