May 12, 2020

                                                           STEVE DOWNEY





“Our thoughts create our reality,” says Rhonda Byrne in her 2006 bestselling self-help book, The Secret. To do more, achieve more, and have more, Byrne encourages us to focus on the end result, or as hockey legend, Wayne Gretzky once said, “Skate to where the puck is going to be…”


Steve Downey is a Financial Consultant at IG Wealth Management and helps clients build, manage, and protect their wealth. “Much like the Gretzky philosophy described above, an IG Living Plan, allows clients to visualize things BEFORE they happen,” Financial Consultant, Steve Downey says.


He works with Individuals, Business Owners and Professionals; Baby Boomers currently make up the lion’s share of his practice. “To assist each group I need to understand them, and their specific situation. I’ve never had two client situations that were exactly the same which is why a cookie cutter approach is not effective to meet individual needs,” Steve says.


For the last four years Steve has been an IG Pillar Award winner; he has also finished top ten in the country amongst his peers. “This is an incredible accomplishment considering I live and work in the little town of Sussex with a population of 18,000,” he adds. He has also been named the Reader’s Choice top financial planner for Sussex and surrounding areas for the last two years.


“Steve Downey has been our Financial Advisor for some time, guiding us through financial planning for retirement and later adjusting to retirement and living on a fixed income. When we decided to downsize and build a small retirement home, he was there helping us through our frustrations and coming up with a mortgage plan which we could manage. His friendly caring personality and financial expertise has made discussing financial concerns easy. He keeps up to date on the financial scene and contacts us regularly to keep us up to date on our portfolios,” one client says.


“I know it sounds like a cliché, but, working for IG is a family affair.” Steve’s Dad, Paul, was a Financial Advisor with London Life and joined IG as a recruiter when he retired. His brother, Jason, is IG’s Senior Vice President for Atlantic Canada. “I guess you could say that designing financial plans that enhance clients’ lives has been ingrained in me through the 30+ years my family has been serving others in the financial industry,” Steve adds.


Steve joined IG in 2007 right before the market crash. He saw this as an opportunity to learn how people should be invested and the actions they needed to take to move forward. In 2009, Steve decided he would join a Canadian bank and was a top five performer in the region every year he was there. “After spending six years at the bank I decided it was best for me and the people I look after to return home to IG. I made the transition in 2015.”



Philosophy & Approach



“I am not a pushy sales guy. I just focus on educating and empowering clients to visualize and plan for the future. Ultimately, the final decision about what to do with their money is up to the clients. My job is to ensure their financial decisions are synchronized, customized and explained in everyday language. It’s great when someone wants to invest their money with me. It’s even greater when I can show them what the end result will look like.”


“This is a people business, and in my opinion, having close relationships with clients is one of the best perks of my job. Clients not only trust me with their money, they trust me with their hopes and their dreams. I want to be worthy of that trust and to be there for them, as their coach, confidante, and friend. I believe my willingness to see them and to be seen by them is why clients continuously refer me to their family members, colleagues, and friends.”


“When our Investment Advisor retired, we were introduced to Steve Downey…We were very impressed with his professional knowledge concerning the world of investments, so we handed our portfolio over to this man. He has since always given us different options with our investments and has provided very sound advice and has allowed us to make our own decisions based on our own circumstances. Steve is available at all times to address any concerns that we may have, he returns our phone calls promptly and answers all of our silly questions. We have a high degree of confidence in his professional role and would recommend him to handle anyone’s portfolio,” says another client.


Steve is always cooking up something special for clients. Recent initiatives included “Front Porch Pictures” where he hired a professional photographer to take pictures of clients on their front porches, and a “Family Kitchen Party.” An online concert is in the works. If you want to participate in future events, simply email Steve at (



Up Close & Personal



“Every day as a kid, I saw my Dad leaving home wearing a suit and a tie. I wanted a job where I too could dress professionally. After spending eleven years in the retail business, my Dad and brother encouraged me to consider a financial services career. My learning began with my mutual fund and insurance licenses. Whether retail banking or financial services, my success is grounded in three principles - Ask people what they want, what they need and provide a solution.”


Steve has earned his Personal Financial Planner (PFP), Qualified Associate Financial Planner (QAFP™) and Life Licence Qualification Program designations. “All of these designations require that I put clients’ interests first. I am currently working on my Certified Financial Planner® credentials.”


Steve is very active in his local community. These include, being on the Board and a sponsor of Sussex SummerFEST for the last two years ( Steve is also the Treasurer of the Sussex Downtown Business Association, and the Chair of the Investment Committee for the Sussex Community Foundation.


For eight years now, Steve has been on a Heart & Stroke New Brunswick Hockey Heroes team; he has also captained a team for the last four years. As well, he financially supports local hospice, the Sussex Skating Club, the Sussex Vale Transition House for abused women, the Snowmobile Club, sponsors a hole at the Sussex Golf and Curling Club and the Sussex Fish & Game Association.


Steve, and his wife, Kim, have been married for seven years. They have two healthy, happy and active young children, daughter, Allison (5) and son, Will (2). Allison loves to skate and dance, and Will likes to do boy things like playing with his trucks and bugging his sister. The family enjoys travel and outdoor activities and own a trailer. In the winter Steve plays hockey on a men’s hockey league. He golfs in the summer and enjoys going to see the Patriots play in Foxborough in the Fall.


As a last word, Steve says, “I love being part of a team, learning about what’s important to the people in my life, and working towards a shared goal. If you were to ask me to describe my dream job I would talk about my job at IG. Whether hockey, wealth, or life, I agree with Gretzky, “You miss 100% of the shots you never take.” I want to help you focus on taking your best shots and living your best life.



Suzen Fromstein is  the author of Suits and Ladders, Ten Proven Ways to Keep Your Job Safe - with a few jokes thrown in. Suits and Ladders was an Amazon Best Selling Book in the Career Guides Section.






                                               Steve Downey, PFP
                                         Financial  Consultant
                             27 Winter Street, Sussex, NB E4E 2H9
                            Tel (506) 433 1935 Mobile 506.639.3277 


                           Investors Group Financial Services Inc.

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