Lauren Feldman is a young, knowledgeable, and highly motivated realtor and renovation expert. Lauren recently celebrated her fourth work anniversary at Re/Max Hallmark Realty. She is proud to have been in the 100% Club (Re/Max associates who achieved levels of productivity that were more than double the industry average) for the last two years.
One of the reasons Lauren has achieved this level of success at such a young age is that she is a problem solver and won’t say ‘No’ to any reasonable deal. “I’m not penny wise and pound foolish. I won’t only work with buyers and sellers, I’ll work with clients who want to lease, which I often do. In certain situations, if necessary, I will adjust my commission or offer extra commission to the selling agent to put a deal together.
I believe my creativity and willingness to think outside of the box are unique in the business,” the award-winning realtor says.
Lauren also works closely with a wide variety of professionals that can help with all aspects of buying, selling or leasing your home. These proven relationships coupled with Lauren’s excellent negotiation skills, help her clients make money and save time during their buying, selling or leasing journeys.
Need to fix a hole in the ceiling before putting it on the market? Want to know what improvements to make that will generate the best sales price when you list? Buying a fixer upper and don’t know where to start? When clients buy, sell, and lease with Lauren, they work with a real estate broker who is also a renovation expert.
At the time of writing Lauren was just 28 years of age (she became a broker when she was 26) and had been preparing all of the bid/tender (pricing) documents for her father Michael Feldman for 12 years. Their close working relationship gives Lauren immediate access to his experienced and trusted trades. In real estate as in business, time is money.
“The bulk of my dad’s business is industrial/commercial. He only started accepting residential renovations to accommodate my real estate clients. Need painters? I can get one right away. And, our painters don’t care if they are painting an office building, a gymnasium, or a four-bedroom house. And, since it is our crew, I can prioritize my clients’ projects. I can also negotiate a payment plan if necessary. My clients, who refer many of their family members, friends and business colleagues, say that these are the some of the reasons they chose to work with me,” Lauren says.
Lauren will help you identify and prioritize the renovations that will generate the best return on your investment. “I am not here to generate business for my dad. I use his trades and my skill set from working with him for the last 12 years as a value-added service. My clients, not me, set the renovation budget. I just want them to make as much money as possible on their renovations because when they make more, they have more to spend on their next house,” she explains.
Many fathers work closely with their sons and daughters. The most recognizable father/child business is owned by self-made real estate developer Donald Trump, the 45th president of the United States. While he is in office, the president’s real estate empire is being managed by his two older sons Donald Jr. and Eric. Trump also has a special father/daughter bond with his daughter Ivanka who has stepped away from her own successful jewelry company to work as an unpaid special advisor for her president father.
Like the Trump children, Lauren has learned a great deal about working hard and working smart from her developer father. This experience also means she both understands what things cost, and also has access to a professional crew that will do the work on a timely basis.
“I prioritize renovations that improve the marketability of my clients’ Real Estate."
"If you don’t have your own suppliers, you can hire my dad’s crew to complete your renovations. I am only involved to the extent that my clients want or need me to be like recommending paint colours, or scheduling critical renovations,” Lauren adds.
Economist Evan Davis once said that if you’re not making mistakes you aren’t trying hard enough. “I am learning all the time. I like to assess what I learned on each deal. That way things never get stale and I’m constantly moving forward. I work hard and make it a point to celebrate my successes - when I sold my first really big house, rather than buying myself a fancy car, I took all of my girlfriends to Las Vegas. And, because I’m always plugged in, I sold another house while I was there,” Lauren says with a smile.
Author, speaker and business consultant Ken Blanchard once said that none of us is as smart as all of us. “Even though I’m young, I don’t want to spend a lot of time sitting on Instagram posting pictures. It’s more important for me to do the things that I’m good at. Someone else on my team does the marketing (photos/videos) and social media. I’ve learned over my career that I’m good at sales. It is a long process to get a listing and I may meet my client three or four times before they actually sign with me. Selling, negotiating and relationship building is where I focus all of my energy,” Lauren adds.
With every business deal that I am fortunate enough to close, I make it my mission to give back to those in need. I believe that there is an infinite amount of worthy causes in the community, and proudly support Children’s Miracle Network, Sick Kids Foundation, St. Baldrick’s Foundation, Jewish Youth Network, and Save A Child’s Heart which I visited in Israel.
I have also sponsored Covenant House’s ‘Sleep Out’ and many local supper clubs and dinners at synagogues and churches. “I’m very lucky to have a job that I love and to be able to share some of my successes with the people and the causes that are near and dear to my heart. Life just doesn’t get any better than that,” Lauren says with a smile.
Suzen Fromstein is the author of Suits and Ladders, Ten Proven Ways to Keep Your Job Safe - with a few jokes thrown in. Suits and Ladders was an Amazon Best Selling Book in the Career Guides Category
LAUREN ELYSE FELDMAN, Broker
723 MT. PLEASANT ROAD
TORONTO, Ontario M4S2N4